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Mikhail Slivinskiy

Mikhail Slivinskiy is Search Ambassador at Yandex with over 15 years of experience in search technology and SEO. At Yandex, he has worked across product development, webmaster tools, and publisher engagement, including leading Yandex Webmaster from 2017 to 2024. He now focuses on how AI-driven search is evolving and how businesses can maintain visibility through authoritative content.

Business3 hours ago

From SEO to GEO: How AI Search Engines Decide What Content Appears in Answers

Search engines once relied on algorithms that helped users find pages of prioritized links based on their relevance to the keywords in the current query. AI-enhanced...

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